Privacy Policy

Last updated: 01/01/2026

ForLoyalty (“we”, “us”, “our”) provides access to exclusive hotel rates through partnerships with businesses, organizations, influencers, and communities.

This privacy policy explains how we collect, use, and protect personal data when you visit our website or contact us.

We only collect data that is necessary to run our business and respond to enquiries.

This may include:

• Name
• Email address
• Company or organization name
• Role or type of organization
• Message content submitted via forms
• Technical data such as IP address and browser type (via standard server logs or analytics)

We do not knowingly collect sensitive personal data.

We collect personal data when you:

• submit a contact form
• request a demo
• communicate with us by email
• browse our website (limited technical data)

Under GDPR, we process personal data only when we have a lawful reason to do so.

We use your data to:

• respond to enquiries and demo requests (legitimate interest)
• communicate with potential partners (legitimate interest)
• improve our website and services (legitimate interest)
• comply with legal obligations (legal obligation)

We do not sell personal data and do not use it for unsolicited marketing.

We retain personal data only for as long as necessary:

• enquiry and demo data is kept while discussions are active
• data may be retained longer if required for legal or accounting reasons
• you may request deletion at any time (see Section 8)

We may share personal data with trusted service providers that help us operate our website and business, such as:

• website hosting providers
• email and communication tools
• CRM or form-processing tools
• analytics providers (if enabled)

All third parties are required to handle data securely and in compliance with GDPR.

If personal data is transferred outside the EU/UK, we ensure appropriate safeguards are in place, such as:

• adequacy decisions
• standard contractual clauses
• GDPR-compliant service providers

You have the right to:

• access your personal data
• correct inaccurate data
• request deletion of your data
• object to or restrict processing
• request data portability

To exercise these rights, contact us using the details below.

We take appropriate technical and organizational measures to protect personal data, including:

• secure hosting
• restricted access to data
• use of reputable third-party providers

If you have questions about this privacy policy or how we handle personal data, contact us at:

Email: support@forloyalty.com
Company: ForLoyalty